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Of Dancing Cat Videos and the Future of Broadcasting

Of Dancing Cat Videos and the Future of Broadcasting

Of Dancing Cat Videos and the Future of Broadcasting
Posted: Thursday, August 15, 2013

Future of BroadcastingLast month Avid released some interesting research findings about consumer television viewing trends and preferences in today’s multi-screen environment. The study, which was conducted byOvum, surveyed more than 3,000 consumers globally. Reassuringly, it transpires that the vast majority of us in fact don't really care that much for low quality social media led content. Dancing cat video, anyone?

In fact, the survey revealed thatquality is the strongest driver of viewer engagement. "High quality content with great image quality and a great audio experience is the strongest driver of audience engagement, with 65% of all respondents saying that this is a driver for their enjoyment of television. High quality, inspiring content will drive audiences to view, engage and purchase," says the report. Phew...

So while we all agree that our brave new multi-screen, multi-platform media world offers a host of opportunities to develop significant new revenue streams, the challenge for broadcasters is that of providing content in forms that are fit for purpose and remain of stellar quality across a range of distribution platforms in whatever level of resolution the consumer requires.

With the evolution of file-based workflows this transformation or transcoding process has become more accessible. However, there remains the all-important issue of quality control – being certain that the quality of each media form is consistent and at a level that the consumer expects.

QC is an important part of bringing content into broadcasters’ workflows and archives.Broadcasters industry-wide spend a large proportion of their revenue on acquiring content, but this content cannot be monetized by a broadcaster until it has successfully made it into the business’ workflow. Making QC a part of the ingest and transcoding process reduces the risk of poor quality content being included in the business’ content archive and consequently decreasing the value of that archive.

The central purpose of any media facility is to capture and store content, re-purpose it according to market demand and then to distribute it across a range of platforms and channels to market. Underlying all these operations is a mission critical requirement – efficiency.

The panacea that media facilities strive for is to harness automation in ways that increase efficiency and profitability throughout the operation, and reducing pressure on staff to implement QC procedures while still enabling an appropriate human touch to ensure absolutely that the required quality is being achieved consistently across all forms of media output.

Automating QC lowers the cost of bringing content into the business. The trick is to get the right balance between QC automation and QC reliability so that whether ingesting content from tape or transcoding a file, the QC process gives the opportunity to identify problems in timely manner, thereby saving money.

QC has been available across media ingest operations for some time: the big challenge today is to offer Unified Quality Control (UQC) across all ingest and transcoding operations and to include that into a single operating timeline. So next time you are looking for something useful to do during your lunch break that does not involve watching dancing cat videos, check out our new updatedUQC White Paper.

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Posted by Bruce Devlin

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