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How to bring your archive back to life and create additional revenue
Posted: Thursday, June 05, 2014
How do you utilize your current archive? Is it solely for preservation, or legal compliance, perhaps? Do you sometimes feel that you are sitting on valuable content in your archives that could be repurposed to give you an additional revenue stream, if only it didn’t require a team of archeologists to dig it up? There’s nothing more frustrating than not finding content you’re sure is in your archives, if only you knew where exactly. Whether you’re looking for completed shows to round out your online offerings or b-roll for a new show in production, sometimes it almost feels easier and cheaper to go out and shoot again rather than brave a disorganized archival system.
Posted by Raoul Cospen
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