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So… Who won the #AmberFinAcademy MacBook Pro?
Posted: Monday, April 28, 2014
For the NAB show 2014 we offered a MacbookPro as a prize for our AmberFin Academy presentations. We had a really good response and some fantastic conversations with many customers and new contacts who didn’t realise that there were video artefacts that could be removed by great transcoding. T...
Posted by Bruce Devlin
Do you really want me to wear my sequins in Vegas?
Posted: Thursday, April 03, 2014
As we prepare for our annual pilgrimage to the Nevada desert in search of enlightenment, something troubles me this year. Over the years, NAB has grown to the point where there is an absolute clamor and a cacophony of noise as NAB opens and companies unveil their latest Carlos Fandango system so...
Posted by Bruce Devlin
The pesky issue of mixed cadence - What you see is what we get
Posted: Thursday, March 27, 2014
Imagine you are one of the great auteurs of the cinema. Maybe Ingmar Bergman, or perhaps Martin Scorsese. You pour all your energies into creating what you believe is your masterpiece, a visual feast, a triumph of the cinematic art. Then someone explains to you that audiences probably will not s...
Posted by Bruce Devlin
In: 
Mixed cadence, a broadcaster’s view
Posted: Tuesday, March 18, 2014
Sadly, nothing in life is perfect and this is as applicable in the broadcast sector as anywhere else. Despite the best laid plans, what starts out as something good will over time fall foul to simple time and commercial pressure: As soon as compromises are made, the potential for problems – eith...
Posted by Bruce Devlin
Standards conversion for today’s world - you know where your media future is but do you have a map?
Posted: Thursday, February 27, 2014
Whoever it was, back in the mists of ancient history, that first developed the concept of a map has a lot to be thanked for. Imagine a world without maps where you navigate by putting one foot in front of the other without care for the overall consequences – as long as you get to your destinatio...
Posted by Bruce Devlin
4K, HDR, HFR, 3D, Internet - where does the future lie?
Posted: Tuesday, February 11, 2014
In my recent webinar, I outlined where I thought the future was going. I covered quite a lot of the technicalities and a little of the market dynamics. If you missed the webinar then please sign-up to request the recording:  It is interesting to me that one of the big drivers for 4k is the consu...
Posted by Bruce Devlin
Film is dead: long live the film!
Posted: Thursday, January 30, 2014
The recent release of the movie Anchorman 2 marks a major turning point in our industry. Not because it is an infantile follow-up to a not very funny original, but because it is the last movie that Paramount will ever release on film: Yes, that’s right. The first of the Hollywood majors has shut down its celluloid delivery for good. From now on, it is all digits. So all the problems we used to have with film-originated material have gone away in the digital era, right?

Posted by Bruce Devlin
Frame Rate Conversion: Doing it in Software
Posted: Thursday, November 14, 2013
In a previous blog post – "Playing the numbers game with mixed cadence materials" - I outlined some of the problems that we still face when handling material shot in 24fps. Physical rolls of film may be all but history, but people love the film look, so we still have to wrestle with the 2:3 cade...
Posted by Bruce Devlin
Playing the numbers game with mixed cadence materials
Posted: Tuesday, October 29, 2013
Once upon a time, television was quite simple. Premium content was shot on film, at Hollywood’s standard of 24 frames a second. Then it was cut on film, and any postproduction was done on film. Even delivery from production house to broadcaster was done on film: The broadcaster then laced it up ...
Posted by Bruce Devlin
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