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How to bring your archive back to life and create additional revenue
Posted: Thursday, June 05, 2014
How do you utilize your current archive? Is it solely for preservation, or legal compliance, perhaps? Do you sometimes feel that you are sitting on valuable content in your archives that could be repurposed to give you an additional revenue stream, if only it didn’t require a team of archeologists to dig it up? There’s nothing more frustrating than not finding content you’re sure is in your archives, if only you knew where exactly. Whether you’re looking for completed shows to round out your online offerings or b-roll for a new show in production, sometimes it almost feels easier and cheaper to go out and shoot again rather than brave a disorganized archival system.
Posted by Raoul Cospen
5 reasons why media delivery standards might be good for your business
Posted: Thursday, May 22, 2014
Like me, I am sure that you have been to a restaurant in a group and everyone orders from the set menu EXCEPT for that one person who orders the exotic, freshly prepared fugu, which requires an extra 30 minutes of preparation from a licensed fugu chef so that the customers don't die eating it. Restaurant etiquette means that our main course is served at the same time, forcing everyone to spend a long time hungry, waiting for the special case. And if you split the bill equally, the special case becomes subsidised by the people wanting the set meal. Does this model relate to the media industry? Is there a cost for being special? How can we reduce that cost? What gets done with the cost savings? How can you help?
 
Fortunately those 5 questions lead into 5 reasons why delivery standards might be a good idea.
Posted by Bruce Devlin

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