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Bruce Devlin
With 30 years in the industry, Bruce looks after Media Technology for Dalet. An engineer who designed antennas, ASICs, software, algorithms, systems and standards, Bruce is best known for being @MrMXF and you can get his book on Amazon ☺.
Author archive for Bruce Devlin
A long time ago in a time in a laboratory far, far away, a small team unpacked a shiny new server and ran their media software. Discovering that they could get standard definition video to decode and encode at almost real time, the transcode market was born. Thanks to Moore’s law and a little performance optimization, things progressed rapidly and, for a little over a decade, the bulk of the transcoding market was all about getting the codecs right. The rise of online services, the move...
Posted by Bruce Devlin
We all know that getting the audio right makes the pictures better, don’t we? Anyone who has been to see a movie that has been created for Object Audio like Dolby Atmos will know that there is something special about it. To figure out what that is, let’s rewind a little and see why we might need it. Remember the good old days of mono audio on TV? Then you probably have as much grey hair as I do! Mono audio gives a single channel of sound played back through one or more speakers....
Posted by Bruce Devlin
So, you built yourself the world’s most perfect, IT-based file workflow and you have a state-of-the-art media facility? Congratulations, have a beer, but… at some point it’s going to go wrong! As far as I can tell, the 100% trouble-free media production and distribution facility has not yet been built, and I don’t think it will ever exist. Dinner is on me if you prove me wrong! At this point, Bruce’s Shorts subscribers are already wondering if I’m...
Posted by Bruce Devlin
According to the UK's Office for Communications (OfCom), almost 80% of people who have used subtitles / captioning have no hearing impediment. Wow, that's a big number. How does that equate to audience, and why is captioning and subtitling technology so impenetrable? I am sure that if you think hard enough, you'll remember when you last turned on captions or subtitles. It might have been because someone else in the house was playing music or on the phone. It might have been...
Posted by Bruce Devlin
Only a couple of years ago I wrote about Proofs of Concepts and how they helped deployment and scalability. It’s worth repeating: To meet the multi-platform, multi-format requirements of a media business today, we need complex, largely automated workflows. And it makes sense to try them out first, in one part of the organization. At IBC this year, however, I was told, more than once: “There isn’t budget for a Proof of Concept, because the margins are too slim.” So...
Posted by Bruce Devlin
Any responsible parent should teach their children to count. Most humans will teach their children to count in decimal. I am sure there are a number of computer experts who will teach their children to count in hexadecimal. Old-timers may teach them to count in Octal. I suppose that media engineers should teach their children to count in Drop Frame Timecode. I wonder how that would work? “OK, Junior, we’re going to count for 11 minutes with high accuracy.” “OK,...
Posted by Bruce Devlin
SDI is like flies. A necessary part of the food chain that generates a great deal of revenue, but in a modern IP-based world, you kind of feel that there should be a way to do without it. In fact, are there any real technical or commercial benefits left in SDI? I wonder… I like to look back on history when trying to predict the future. Often it’s not the warm fuzzy glow of a success story that teaches us lessons, but the hard won truth that is painfully extracted from failure and...
Posted by Bruce Devlin
In
My inbox is a confusing place before a trade show. I get sincere emails asking if I’m interested in a drone-mounted 3ME Production Switcherand familiar emails asking when is the last time I considered networking my toaster and water cooler to save BIG on my IT infrastructure. The reality is that prior to a great trade show like IBC, I want to see a glimpse into the future; I want to know what’s really on the radar in our industry, not what happened in the past, or...
Posted by Bruce Devlin
Followers of Bruce’s Shorts may remember an early episode on the Secrets of Metadata where I talked about concentrating on your metadata for your business, because it adds the value that you need. It seems the world is catching onto the idea of business value of metadata, and I don’t even have to wrestle a snake to explain it! Over the last 10 years of professional media file-based workflows, there have been many attempts at creating standardized metadata schemes. A lot of these...
Posted by Bruce Devlin
The great thing about language is its ability to allow us to exchange ideas and concepts, and hopefully create a business by doing so. With the increasing number of multi-platform delivery opportunities, the increasing bandwidths and channel densities, we are also seeing an increasing opportunity for content owners to create revenue with their content. Successfully exploiting that opportunity involves tailoring the version of the content meant for the audience to reduce friction and increase...
Posted by Bruce Devlin

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