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Kevin Savina
Kevin is Director of Product Strategy at Dalet. With nearly 15 years of experience at Dalet, he has been at the heart of the evolution of the Dalet product offering from radio automation to becoming a provider of MAM-driven workflows for some of the largest media organisations in the world. After having held the position of Director of Product Management for 7 years, Kevin is now in charge of overlooking the Dalet long-term product strategy, aligning it with the fundamental shifts that are happening in our industry today. Having a background both in technology and in business, Kevin likes to write about how Technology can be applied to improve workflows and processes in the media world.
Author archive for Kevin Savina
The Cloud changes everything else in broadcast and since most MAMs are not cloud-native, will cloud kill MAM as we know it? Kevin Savina, director of product strategy, Dalet answered all your questions. Who actually makes money from MAM? Organizations using Media Asset Management (MAM) to increase their financial bottom line usually do so by reducing costs, increasing revenues or a combination of both. The big question is: how do we measure that? As you know, big questions...
Posted by Kevin Savina
This Q&A article is a repost from The Broadcast Bridge website.   Kevin Savina, Product Strategy Director for Dalet, discusses with The Broadcast Bridge important 2017 trends in media asset management – multi-platform distribution, collaboration, workflow orchestration and business intelligence reporting – that broadcasters, facilities and content producers should keep at the forefront of their decision-making. The Broadcast Bridge (TBB): How are changing audience...
Posted by Kevin Savina
Let’s start with a loaded question: is it possible to agree on a single definition for Media Asset Management (MAM) in 2016? I am pretty sure some of you are smiling and might remember this article from the Dalet Academy, where Bruce Devlin received as many definitions as the number of persons surveyed! While all vendors more or less agree on the main goal of a MAM - to allow media professionals to make more and better programs with fewer costs involved - the way that this translates into...
Posted by Kevin Savina
As I was working on a presentation I gave recently on the data model our Dalet Galaxy MAM system is built upon, I realized that looking at the evolution of this data model was a nice way of explaining it. It only made sense to share it with a wider audience. By illustrating how media assets are tracked and cataloged within a MAM system, and how that model has changed significantly over time, I hope to provide a deeper understanding of the changing needs in our industry and how we can not only...
Posted by Kevin Savina
We’ve already discussed MAM’s role as an enabler in broadcast operations change management (here) and the subsequent areas where MAM can drive change. But none of these benefits will be realized if staff who will be using the system day in and day out have not understood and bought-in to what is an inevitable disruption to their normal practices. When production is ongoing, facilities are huge, companies are comprised of hundreds or even sometimes thousands of employees and staff,...
Posted by Kevin Savina
The dilemma Over the years, one of the problems I hear a lot from broadcasters, especially for news and sports production workflows, is: “I have operations in different locations. I’d love to have them work as one unit and be able to collaborate closely with one another, but at the same time, in case a location gets disconnected from the others, I still want it to be able to operate totally normally.” It’s a rather traditional question of balance between...
Posted by Kevin Savina

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