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Russell Grute - Guest Blogger

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Russell Grute - Guest Blogger
Russell Grute is Managing Partner at independent MAM specialists Broadcast Innovation Ltd. Founded in 2010 to help broadcasters and media services providers push the boundaries in performance from their media operations and investment in MAM systems.
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When thinking about improving the ROI from investing in MAM solutions, instead of thinking about managing archives or adapting legacy linear workflows, let’s look from the other direction. Why not start onscreen? On screens? If we could start again, think critically about where better media management workflow really adds the most value in 2016. What do we see? An explosion of video; everywhere. New versions and streams on every screen; anytime. Instead of thinking about the usual angle...
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