Cricket Australia Partners with Dalet for Groundbreaking Fan Experience

Comprehensive Media Workflow Solution Transforms Historical Archives and Boosts Efficiency for the National Sports Governing Body

Dalet, a leading technology and service provider for media-rich organizations, today announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of AI to monetize their large historical archive. CA is the national governing body for the game of cricket in Australia, responsible for curating and producing a growing range of cricket-related content. The move is part of their ongoing commitment to continue upgrading its media operations and providing a top-tier fan experience that truly resonates with cricket enthusiasts across the nation.

“A key element of Cricket Australia’s 2022-2027 Strategic Plan is to deliver brilliant experiences to our member clubs and their participants, with data and analytics as key enablers – something that can only be achieved by working with the right technology partners,” states Dan Allan, senior content manager, Broadcast, Cricket Australia. “The Dalet solution has enabled us to further upgrade our operations and reduce on-premises infrastructure. We have eliminated significant content duplication, which saves unnecessary storage, and regained control of our historical content. This is allowing our creative teams to focus on what they do best – deliver engaging content that unites and inspires everyone to love and play cricket.”

Cricket Australia was looking to replace their previous media asset management toolset, which had reached end-of-life. Increasing productivity and delivering higher volumes of content with their existing teams was also part of their strategy. With decades of irreplaceable archives, it was important for CA to preserve and reclaim the value of their historical library. Following careful evaluation, Dalet solutions, in use by other governing bodies, both in Australia, such as the Australian Football League and the National Rugby League, and worldwide (Italian Premier Football League, French Football League, and more), were the ideal choice.

Technology that Delivers True Value

Powered by Dalet Flex and deployed on Microsoft Azure, the technology overhaul eliminates critical technical debt and operational drag, optimizing Cricket Australia’s production and distribution workflows on a centralized, all-in-one solution for ingest, AI-driven asset management, transcoding and delivery.

With Dalet Flex, both archive and production content distributed across disparate storage locations has been aggregated into a central repository. This brings considerable time and resource savings compared to the previous archive workflow.

The Dalet Flex platform incorporates AI analysis from Dalet Media Cortex which will index both live and archived content for speech-to-text transcription, close caption generation, player face cataloging and brand recognition for content monetization. Automated workflows ensure relevant content is delivered to the right audiences across a range of platforms, including fast turnaround of live events’ highlights to Facebook, Twitter, YouTube, as well as Cricket Australia’s webpage. With a range of third-party integrations, such as live replays from EVS, Adobe Premiere Pro for editing, and Opta by Stats Perform for sports data import, the Dalet solution empowers CA’s creative teams to concentrate on producing high-value content.

“Dalet has extensive expertise helping sporting teams, leagues and federations – we know what matters to them and how ensuring their stakeholders and followers continue to enjoy historical archives is key,” says Ren Middleton, VP Sales – APAC at Dalet. “We have worked closely with Cricket Australia to deliver a solution that enhances productivity and accelerates time-to-market while opening the door to new revenue opportunities.”

To learn more about how Dalet Flex solutions help sports teams, leagues and federations better monetize their historical archives and increase fan engagement, head over to:

About Dalet

Dalet empowers media-rich organizations to transform their production and distribution workflows – accelerating media operations, maximizing collaboration, and creating higher value from content. As a leading media technology and service provider with over three decades of innovation, our software solutions enable greater control, enhanced visibility, and increased productivity for content professionals and storytellers around the globe. Leading organizations such as Fox Networks Group, Arsenal Football Club, MediaCorp, Peloton, and the BBC trust Dalet to support their daily content operations. Our team is driven by a passion for media and committed to empowering a world where compelling stories are beautifully made, effortlessly told, and thoughtfully delivered. Learn more at


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