National Rugby League - Fisher Harris

Dalet and Bitmovin Join Forces to Power OTT Content

Technology partnership helps media companies, sports organizations and brands deliver premium content over the internet faster, at higher quality and lower bandwidth

Dalet and Bitmovin announced today a new collaboration that improves preparation and accelerates delivery of OTT content for broadcasters, sports leagues and teams, brands, and other media-rich companies. The first organization to take advantage of the new technology partnership is Australia’s National Rugby League (the NRL). The workflow integration, which features the advanced media logistics of Dalet’s Ooyala Flex Media Platform and Bitmovin’s blazing fast encoder technology, provides the NRL with the flexibility and agility to fully optimize their OTT strategy. Deep integration through the Dalet and Bitmovin open APIs enables them to expand existing offerings into new markets and geographies at scale; engage fans through multiple services such as VOD, apps and subscriptions; and augment revenue opportunities thanks to better visibility across their production and distribution operations.

Dalet’s Ooyala Flex Media Platform, deeply integrated with Bitmovin’s encoding, player and analytics offerings, redefines the economics and the experience of OTT video distribution for brands like the National Rugby League,” states Stefan Lederer, CEO, Bitmovin. “Viewers will be delighted with higher quality and a more diverse range of content. Streaming costs are drastically lowered through better use of bandwidth. With greater transparency across the operations, media organizations are able to make smarter decisions about legacy and future content and video reach.

Both our solutions are developed on the principle of openness and provide sophisticated automation for business scalability. This approach empowers our joint customers like the NRL to build integrated solutions and remain in total control of their asset life cycles,” comments Lee McMullan, Market Director – Multiplatform Distribution, Dalet. “Efficiency through automation and asset tracking enables digital and marketing teams to tap into archives, orchestrate content preparation, scaling distribution of rich content to a wider audience.

Dalet & Bitmovin

The National Rugby League (NRL) is one of Australia’s most popular and entertaining sports. The NRL telecasts have grown to become the most watched sporting programs on Australian television. Branching off the NRL is NRL’s Digital division; creating, producing, archiving and live-streaming hundreds of hours of content to NRL’s official website,, and the Telstra NRL Official app on smart devices as well as the Telstra TV OTT device. NRL Digital’s underlying media technology also powers the 16 clubs and two states, as well as NRL operational websites and mobile applications content delivery, enabling better fan and members content experience online.

The combined Ooyala Flex Media Platform and Bitmovin solution made it easier for NRL’s staff to build ad-hoc workflows that could better tap into their rich inventory and distribute more editorial content, imagery and video across the NRL’s websites and mobile applications. Ooyala Flex Media Platform’s powerful and efficient workflow and content management capabilities orchestrated the media catalogs’ encoding, media movement and content discovery to surface near-live video to their audiences.

When working with video content from varying sources that needs to be published online (live, near-live or on-demand content), every workflow, metadata layer and media processing step adds time and complexity getting content to the audience. By combining the Ooyala Flex Media Platform and the Bitmovin solutions we have been able to reduce complexity and issues, optimising inefficient steps while successfully accelerating our online delivery workflows,” comments Quanah McBride, Head of Digital Media Operations, The National Rugby League.


Ooyala Flex Media Platform

The Ooyala Flex Media Platform reinforces business continuity with a hybrid or poly-cloud based content supply chain. In addition to integration with Bitmovin, Ooyala Flex Media Platform offers enhanced security capabilities and improved content discovery tools, improving OTT preparation and multiplatform distribution workflows that help content owners quickly scale their operations. To learn more, please visit:


Bitmovin Designed To Deploy Content Anywhere And Integrate In Any Workflow

Bitmovin’s encoding, playback, and analytics software solutions enable OTT video providers and development teams to deliver elevated, efficient viewer experiences on the largest number of devices and platforms in the market today. For more information, please visit


See It In Action – Ooyala Flex Media Platform and Bitmovin Webinar on June 18th

Dalet and Bitmovin will showcase the Ooyala Flex Media Platform and Bitmovin integration on a joint webinar on June 18, 2020. Hosted by Bitmovin’s Solutions Director, Adrian Britton, and featuring Patricio Cummins (Dalet General Manager, APAC) and Brett Chambers (Dalet Solutions Architect), the trio will highlight benefits and real world applications of the combined solution.

To register, visit: or


About Bitmovin

Built for technical professionals in the OTT video market, Bitmovin’s software solutions help you optimize customer operations and reduce time-to-market, resulting in the best viewer experience imaginable. This is achieved through our device reach, flexible and scalable integration, and commitment to supporting our customers. Learn more at


About Dalet

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.

Dalet platforms are scalable and modular. They offer targeted applications with key capabilities to address critical functions of small to large media operations – such as planning, workflow orchestration, ingest, cataloging, editing, chat & notifications, transcoding, play out automation, multi-platform distribution and analytics.

The integration of the Ooyala Flex Media Platform business has opened vast opportunities for Dalet customers to deploy successful strategies that better address their audiences with agile multi-platform content distribution in a wider range of markets, such as sports for teams and leagues, brands and corporate organizations, as well as Media and Entertainment companies looking to scale up their digital offerings.

Dalet solutions and services are used around the world at hundreds of content producers and distributors, including public broadcasters (BBC, CBC, France TV, RAI, TV2 Denmark, RFI, RT Malaysia, SBS Australia, VOA), commercial networks and operators (Canal+, FOX, MBC Dubai, Mediacorp, Fox Sports Australia, Turner Asia, Mediaset, Orange, Charter Spectrum, Warner Bros, Sirius XM Radio), sporting organizations (National Rugby League, FIVB, Bundesliga) and government organizations (UK Parliament, NATO, United Nations, Veterans Affairs, NASA).

Dalet is traded on the NYSE-EURONEXT stock exchange (Eurolist C): ISIN: FR0011026749, Bloomberg DLT:FP, Reuters: DALE.PA.

Dalet® is a registered trademark of Dalet Digital Media Systems. All other products and trademarks mentioned herein belong to their respective owners.


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